So you’re attending your first book festival and you’re ready to sell your self published books.  There are a few things you need to know to make sure you get the most out of attending that literary festival.

Get there early. 
Try getting to the book festival you’re attending early so you can set up and walk around.  Take a look at what others are doing, because you may get a good idea to use at your table.

Look as professional as possible. 
If the literary festival is in your home town, buy some new clothes that no one has ever seen you wear.  The only true way to dress to impress is to dress in something no one has ever seen you attempt to impress anyone in.  Also this is your business.  You can write off those new duds.

Take someone with you to be at your table so you can mingle. 
Let’s face it, you’re not going to become a millionaire selling your books at a book festival.  You’d be lucky to become a hundredaire. (I know that’s not a word but it should be!)

Your real reason to attend a book festival should be for the exposure and networking.  Get out of that chair and meet other authors.  The information they can provide you will be tremendous.

Get your snapshot on! 
Most literary festivals have popular authors as guest speakers.  Get out and meet them and don’t forget to take your camera.  Ask if they would be so kind as to take a picture with you and let them know you intend on placing it on your website if it’s okay.

Most of the popular authors started right where you are currently, and most of them will do all they can to help you.

Bring snacks and candy. 
Bring a bowl of candy and snacks and place it in the center of the table.  If the cover of your book don’t bring in the customers, the snacks will.  Most people aren’t just going to take a piece of candy and leave (some will).  When you see that hand dipping into your candy bowl, that’s your chance.  Tell them about your book and how great it is.

Don’t just sit there. 
I’ve gone to so many festivals and witness fellow authors just sit there and smile.  Smiling for hours as potential customers walk by for hours.  Get up out of that chair and bring those people in.  Your book is a representation of you.  If they like you they will like your book and buy it.

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